Return & Refund Policy
A Returns and Refunds Policy is important for any situation in which you are selling goods and services, regardless of whether or not they are digital. This kind of policy can affect your customer retention. However, digital products can’t usually be returned, as they are downloadable, licensed, or accessed on a subscription basis. This means that the primary way for your customers to deal with any problems is to ask for a refund, or for them to cancel their subscription altogether. In some cases, digital products can be repaired, such as by releasing a software patch to fix any bugs. These things all need to be covered in your refunds policy, as well as specifically noting that your digital products are not returnable.